AdWords Display Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing Display campaigns.
AdWords Display Certification
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Award For Completion
Passed on April 29, 2018
Expires: April 29, 2019
Certification requirements
AdWords Display Courses
Optional
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Learn the basics of Adwords
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Choose where customers see your ads
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Learn the basics of the Display Network
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Drive results with the Display Network
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Recommended
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Determine a good bidding strategy
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Select your bid strategy
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Reach customers with targeting
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Recommended
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Target with the Display Network
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Track conversions to improve performance
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Keep them coming back with remarketing
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Remarket with the Display Network
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Recommended
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Choose the most beneficial ad formats
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Set up a Display Network campaign
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Assess and optimize your campaigns
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Avoid editorial errors
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Address trademark disapprovals
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Optimize your Display campaign
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Adjust targeting to reach more people
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Build effective creatives for your goals
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Tailor ads with Dynamic Remarketing