AdWords Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
AdWords Fundamentals
-
Award For Completion
Passed on April 28, 2018
Expires: April 28, 2019
Certification requirements
AdWords Fundamentals Courses
Optional
-
Learn the basics of Adwords
-
Choose where customers see your ads
-
Create effective text ads
-
Enhance your ads with extensions
-
Choose the best campaign types
-
Organize your account for success
-
Reach customers with targeting
-
Recommended
-
-
Help customers find you
-
Control which searches trigger your ads
-
Recommended
-
-
Make your ads seen
-
Recommended
-
-
Match media cost models with your budget
-
Determine a good bidding strategy
-
Select your bid strategy
-
Adjust bids to favor performers
-
Align your budget with your goals
-
Evaluate campaign performance
-
Avoid editorial errors
-
Address trademark disapprovals