AdWords Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
AdWords Search Certification
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Award For Completion
Passed on April 29, 2018
Expires: April 29, 2019
Certification requirements
AdWords Search Courses
Optional
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Find customers with search marketing
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Get to know the Google Search experience
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Recommended
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Learn the basics of Adwords
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Make your ads seen
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Recommended
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Find the right performance solutions
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Track conversions to improve performance
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Implement website conversion tracking
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Understand your audience better
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Reach customers with targeting
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Recommended
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Create effective text ads
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Enhance your ads with extensions
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Help customers find you
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Control which searches trigger your ads
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Recommended
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Set up a Search Network campaign
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Evaluate campaign performance
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Optimize your Adwords Search campaign
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Avoid editorial errors
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Address trademark disapprovals