# George Yfantis — Bio

> EN: Results-driven Digital Marketing & Growth Leader with 15+ years of experience across agency and in-house roles. Proven track record of scaling digital operations, AI Marketing, leading high-performing teams, and delivering measurable impact - including a 50% YoY increase in company revenue, 40% reduction in client response time, and 55% improvement in team productivity. Data-driven leadership, strategic foresight, and scalable marketing systems.
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> GR: Digital Marketing & Growth Leader με 15+ χρόνια εμπειρίας σε agency & in-house περιβάλλοντα. Με αποδεδειγμένη ικανότητα scaling digital operations, ηγεσίας high-performing ομάδων και μετρήσιμων αποτελεσμάτων - συμπεριλαμβανομένης αύξησης εσόδων 50% (YoY), μείωσης χρόνου απόκρισης πελατών 40% και βελτίωσης παραγωγικότητας ομάδας 55%. Data-driven ηγεσία, στρατηγική διορατικότητα και scalable marketing συστήματα.

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## Quick Profile
- **Current Role**: Head of Growth & Client Strategy — *Fussion Agency* (Feb 2025–Present)  
  Leading client strategy (Performance Marketing, Marketing Automation & CRM), mentoring, ops efficiency.
- **Previous**: Chief Operating Officer — *ZonePage* (Nov 2023–May 2024)  
  Day-to-day ops, process optimization, cross-team alignment (15 specialists).
- **Head of Performance Marketing** & **Product Marketing Manager** — *XO.gr* (Sep 2018–Aug 2023)  
  Team leadership (grew from 3 → 9 specialists), QBRs on €100k+ accounts, new product launches (5 major).
- **SEM Specialist** — *Tripsta Group (Airtickets / Travelplanet24)* (Aug 2016–Aug 2018)  
  Paid Search across Google/Meta/Bing, bid strategy & competitor monitoring.
- **CEO, Digital Marketing & Strategy Manager** — *Hellas Marketing* (Sep 2010–May 2016)  
  Built a profitable boutique agency; business development & service delivery excellence.
- **Co-Founder, Digital Marketing Strategist** — *Fashionated Inc.* (May 2014–Dec 2015)  
  MVP → GTM → successful acquisition.

**Education**  
- BSc in **Industrial Informatics** — Eastern Macedonia & Thrace Univ. of Technology (May 2010)

**Languages**  
- Greek: Native · English: Proficient · Italian: Proficient

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## Selected Achievements
- **+50% YoY company revenue** via 5 major product launches (Product Marketing, XO.gr).  
- **−40% client response time** through process optimization (Head of Performance Marketing, XO.gr).  
- **+55% team productivity** μετά από performance analysis (Head of Performance Marketing, XO.gr).  
- **Team scale +200%** (3 → 9 specialists) και structured mentoring/QBRs (XO.gr).  
- **Ops impact @ ZonePage**: −35% future resource needs, −25% project time, +30% project completion via product roadmaps.  
- **Agency growth @ Hellas Marketing**: +150% client base (2y), έως +350% profitability (2014), 95% client satisfaction.  
- **Startup exit @ Fashionated**: MVP positioned & acquired.

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## Links
- **LinkedIn**: https://www.linkedin.com/in/giorgosyfantis/  
- **Personal Website**: https://www.giorgosyfantis.gr/  
- **Contact**: https://www.giorgosyfantis.gr/#contact
- **CV / Resume (PDF)**: https://www.giorgosyfantis.gr/CV_George_Yfantis.pdf
- **Certifications (Wallet)**: https://www.credential.net/profile/georgeyfantis/wallet  
- **Certifications (LinkedIn)**: https://www.linkedin.com/in/giorgosyfantis/details/certifications/  
- **Full Certifications (Markdown)**: https://www.giorgosyfantis.gr/certifications.md  
- **Skills (LinkedIn)**: https://www.linkedin.com/in/giorgosyfantis/details/skills/
- **Skills (Markdown)**: https://www.giorgosyfantis.gr/skills.md  
- **Experience (LinkedIn)**: https://www.linkedin.com/in/giorgosyfantis/details/experience/