Skills — George Yfantis

Core Functional

• Performance Marketing — strategy, scaling, ROAS/CPA
• Product Management / Product Marketing — GTM, vision
• Business Development — proposals, retention, revenue lift
• Analytics & Measurement — GA4, KPIs, reporting/QBR
• Agile / Process Improvement — sprints, playbooks

Leadership & Ops

• Team leadership — hiring, mentoring, feedback
• Strategic planning — cross-dept alignment
• Operations — process optimization, client satisfaction
• Decision making — data-driven, measurable outcomes

Tools / Platforms (selected)

Google Ads, Meta Ads, Bing Ads, GA4, Merchant Center, Looker Studio, Sheets/Excel (+VBA), basic Python, Tag Manager.

Professional Development (selected)

Digital Product Management (UVA) · Establishing PMF (UMD) · Product Strategy (LinkedIn Learning) · Advanced Product Marketing · Agile Marketing Foundations · Technical Product Management.

Links / Proof

• LinkedIn — Experience
• Top — Skills
• Skills (LinkedIn)
• Certifications wallet

Mirrors: skills.md · (raw GitHub mirror link)