XO.gr

Company Name:
XO™ (ex. Greek Yellow Pages)
Company’s Field:
Digital Agency
Position Role:
Product Manager PPC
Period:
September 2018 – Present

Short Description (Company):
Yellow Pages is the longest-running Greek professional Advertising Agency. We are one of the first companies in Greece that invested in digital transformation and in 2001 with the digitization of our services (xo.gr) we became the first online search engine for professionals. Staying true to our vision, we are constantly evolving our services, aiming to provide innovative Digital Marketing solutions to our customers.

XO provide services in whole Digital field through: XO.gr, PPC Ads and Website Development

Short Description (Position):
In Daily Objectives as PPC Product Manager, among other are including:
• Managing a group of PPC Performance Marketing Specialists
• Planning & organizing the weekly tasks of the team
• Product development (new products, case studies, new business initiatives)
• Driving all required changes and additions product-wise for our company
• Close monitoring of competition (locally and beyond) to identify opportunities for Business Grow
• Providing accurate revenue forecasts on a monthly basis
• Reporting/Monitoring of all PPC accounts run by the team while ensuring high team’s productivity
• Mentoring/Training of the sales team on a regular basis
• Develop the skills & knowledge of team through mentoring, supervision and feedback on performance
• Delegate to team members effectively and ensure an acceptable workload for each team member

Delivery of client accounts and pipeline: 30%
Product development: 30%
People management: 40%

How to Specify Digital Tactics & Strategies

Title:
Digital Marketing: How to Specify Tactics & Strategies
Created:
July 2016

Short Description:
Digital Marketing: How to Specify Tactics & Strategies.

Recently I realized that most of Top-Experienced Digital Marketing Managers, Strategists and Executives, doesn’t follow a safe approach when they are going to publish a Paid Digital Marketing action. Instead, they trust their experience and their “feeling”.

But is this Efficient & Safe enough when you are going to Invest a HUGE Ad Spend?

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How to Specify Digital Tactics & Strategies Giorgos Yfantis Digital Marketing & Strategy Manager

How to Specify Digital Tactics & StrategiesHow to Specify Digital Tactics & Strategies Giorgos Yfantis Digital Marketing & Strategy Manager How to Specify Digital Tactics & Strategies Giorgos Yfantis Digital Marketing & Strategy Manager Giorgos Yfantis Digital Marketing & Strategy Manager

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Digital Marketing: How to Specify Tactics & Strategies.

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Giorgos Yfantis Giorgos Yfantis Digital Marketing & Strategy Manager and because, so, same, less, rather, while, yet, opposite, much as, either
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How to Specify Digital Tactics & Strategies

Digital Strategy

Title:
Digital Strategy
Created:
May 2016

Short Description:
Digital Strategy: How I explained my job as Digital Strategist to my mum.

Usually my friends or my relative’s friends, ask me to explain my job as Digital Strategist. Actually others think that: I am setting Facebook Ads, I make money from Google Ads or I am having meeting meals (in suit) with the most famous Brands.

None of them is true, or at least is not this a Digital Strategist really does…

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Digital Strategy Giorgos Yfantis Digital Marketing & Strategy Manager

Giorgos YfantisDigital Strategy Giorgos Yfantis Digital Marketing & Strategy Manager Digital Strategy Giorgos Yfantis Digital Marketing & Strategy Manager Giorgos Yfantis Digital Marketing & Strategy Manager

and because, so, same, less, rather, while, yet, opposite, much as, either
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Digital Strategy: How I explained my job as Digital Strategist to my mum. Usually my friends or my relative’s friends, ask me to explain my job as Digital Strategist. Actually others think that: I am setting Facebook Ads, I make money from Google Ads or I am having meeting meals (in suit) with the most famous Brands.

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Giorgos Yfantis Giorgos Yfantis Digital Marketing & Strategy Manager and because, so, same, less, rather, while, yet, opposite, much as, either
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Digital Strategy

Grow Online Your Business

Type:
Seminar
Title:
Grow Online Your Business
Created:
April 2016
Attendees:
Marketing Managers, CMOs, CDOs, Decision Makers, Innovators
Avg. Duration:
3 – 5 Hours
Bonus+:
Innovative Workshop with attendees participation
Website:
go.giorgosyfantis.gr

Short Description:
Grow Online is all those actions of Marketing and Strategy that will affect a Company through the Next Years.

Also Grow Online, helps companies to Improve their Productivity and Engage their Customers by building a lasting relationship.

This unique presentation, tries to cover a bunch of new fields that MUST take under serious consideration EVERYONE who build a Business Strategy. The presentation is Up-to-Date with latest Trends and Facts (2016), as well with a deep Analysis of Opportunities and Ways of Online Growth.

This extended 100-Slides Presentation, gives to Decision Makers the chance to Plan and Organize better their Business.

Attend the Presentation

Grow Online

Grow Online Your Business Giorgos Yfantis Digital Marketing & Strategy Manager

Giorgos YfantisGrow Online Your Business Giorgos Yfantis Digital Marketing & Strategy Manager Grow Online Your Business Giorgos Yfantis Digital Marketing & Strategy Manager Giorgos Yfantis Digital Marketing & Strategy Manager

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The world is going Digital more and more, day-by-day. This huge challenge, fills me with passion and strong emotions! The world is going Digital more and more, day-by-day. This huge challenge, fills me with passion and strong emotions!

“Our work is going to fill large part of our life, and only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

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Case Study: Digital Marketing

Case Study:
Digital Marketing
Created:
June 26th, 2016

Short Description:
Case Study: Digital Marketing Strategies for a company.

A company in Greece with global range, asked from me to define a specific Digital Marketing Strategy for them. In this case study, I explain which Strategies I would follow in order to achieve i) Sales & Leads increase, ii) Brand Awareness & Engagement and iii) Help the company determine New Opportunities & Trends, helping and other departments of the company like Sales Dept.

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Digital Marketing: Case Study – Giorgos Yfantis, Digital Marketing & Strategy Manager

Digital Marketing: Case Study – Giorgos YfantisDigital Marketing: Case Study – Giorgos Yfantis Digital Marketing & Strategy Manager Digital Marketing: Case Study – Giorgos Yfantis Digital Marketing & Strategy Manager Giorgos Yfantis Digital Marketing & Strategy Manager

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Digital Marketing: Case Study. This case study, explain which Strategies to follow in order to achieve i) Sales/Leads increase, ii) Brand Awareness & Engagement and iii) New Opportunities

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Digital Marketing: Case Study - Giorgos Yfantis

GEORGE YFANTIS

Digital Marketing & Strategy Manager

Timeline

Interests and Hobbies

Interests and Hobbies

Current/Past Companies

Current/Past Companies

Contact

GEORGE YFANTIS

Digital Marketing & Strategy Manager

Timeline

XO.gr

Google Partner Certifications

Inbound Marketing Certification

How to Specify Digital Tactics & Strategies

How to Specify Digital Tactics & Strategies Giorgos Yfantis Digital Marketing & Strategy Manager

Digital Strategy

Digital Strategy Giorgos Yfantis Digital Marketing & Strategy Manager

Grow Online Your Business

Grow Online Your Business Giorgos Yfantis Digital Marketing & Strategy Manager

Tripsta

Fashionated Inc.

Case Study: Digital Marketing

Digital Marketing: Case Study – Giorgos Yfantis, Digital Marketing & Strategy Manager

Founder Institute

Hellas Marketing

BSc Degree on Industrial Informatics

Interests and Hobbies

Interests and Hobbies

Current/Past Companies

Current/Past Companies

XO.gr

Tripsta

Hellas Marketing

Fashionated Inc.

Contact